In December 2010, the CEO of BT Retail, Gavin Patterson, asked if research could be carried out at Cambridge to examine the impact of modern media and communications on families. The research was to look primarily at the UK, but to also examine the same research themes in the US, Australia and China. As there had been considerable speculation in the press, the research was to be presented to the World's press and media the following July. Importantly, this work was aimed at stimulating a debate based on real research and not on speculation or fear.
Following a literature review it was felt that to get the very latest thinking prior to carrying out interviews and surveys, experts should be questioned. These interviews with experts were so useful that they were published alongside the formal research findings.
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Media coverage of the Design Council event on the 5th of July 2011 was extensive……